Friday, October 24, 2008

WOW!!! Ableton & Serato will join forces. INCREDIBLE! Can't Wait

Berlin, Germany, (October 17, 2008) – Serato and Ableton announce
creative partnership

DJs, remixers and producers on the forefront of technology,
watch out.

Serato and Ableton are happy to announce a partnership, which will
pave the way for the future of Digital DJing. With shared artist
rosters from hip-hop (DJ Jazzy Jeff, DJ Nu-Mark, A-Trak) to
electronica (Paul Van Dyk, DJ Sasha), both Ableton Live and
Serato Scratch Live are renowned as the premier performance
platforms in clubs around the globe.

While Serato’s Scratch Live excels in vinyl emulation, music
library control and lightning quick hands-on scratching, Ableton
Live provides the tools for production, on-the-fly remixing and
beat creation.

“Ableton and Serato take different approaches to modern musical
performance,” says Ableton CEO Gerhard Behles, “But both companies
live by the philosophy that software should be straightforward,
easy to use, and most importantly, reliable and stable onstage and
in the studio. Ableton has never had an answer for the DJ who
wants vinyl control, and rather than try to emulate what Serato
do so well, we simply make sure that our products work well together.”

Serato Audio Research CEO Steve West agrees. “After years of
talking together, we’re thrilled to be working with Ableton. It’s
exciting to think about what we can offer to DJs and producers:
the ability to go beyond just spinning records and add a personal
stamp to the music they play.”

Just where this Serato and Ableton collaboration will take us has
yet to be seen but one thing is clear: the worlds of DJing,
remixing and production for artists worldwide have changes ahead.

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